Valuation depends on accuracy and diligence. If your analyst isn't paying close attention, and doesn't ask the right questions, the addition of intangible items can escape them. Intangibles can be created without the thought of doing so.
With business competition as fierce as it is today in 2010, management should always stay up to date with intangibles by keeping internal inventory on all that fits or could possibly fit this mysterious category.
Intangibles can easily escape the proficiency of the most capable Executive or Owner not to mention the analyst who's focused on hard assets.
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