It all depends on knowing your target audience. Who's buying from you? Don't let your biggest customer put you out of business. Try to keep them at no larger than 35% of your entire revenue stream.
Who are your most important customers, clients or prospects, and why? Know what is important to them and address their needs each month if you can. Find some way to reach out to them.
When recapitalizing an income producing asset, or financing for acquisition, the structure of the finance package is as important as the principal and interest rate plus costs. It can have an adverse effect on sustainability if your finance costs are to much and your lending structure is onerous to your balance sheet.
Work on structure and negotiate the fees!
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